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Our approach


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Roasting operations


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Our blends


Our Blends

To complement our main Super Brazil blend, we have our Fair Trade Organic blend, Swiss Water Process (chemical free) Decaffeinated blend, and our Specialty Coffee Division with its Seasonal Blend and constantly changing Single Origin coffees.
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Super Brazil


Super Brazil

The majority of our knowledge and expertise is put towards the Super Brazil blend. It is a blend of coffee that combines high quality, carefully selected beans from up to 12 different origins. These origins are some of the finest growing regions of the world, including Brazil, Colombia, Costa-Rica, Kenya, Papua New Guinea, Panama, Ethiopia, India, Cuba and Indonesia. Every one of these countries has numerous types and qualities of beans available. The Genovese family personally selects the beans using strict selection criteria that are applied to each and every batch of coffee that arrives into our warehouse.The blend has evolved to satisfy the Australian market’s desire to drink “milky” coffees. The important thing in this evolution though, was that the family identified the need to maintain an emphasis on good espresso (short black), whilst also producing a coffee that doesn’t lose its body, strength, and sweetness when milk is added. In all, Super Brazil is a blend that makes a great coffee regardless of the style.It is full bodied, rich and complex with a myriad of sweet notes such as caramel, chocolate, and nuts. It has mild tangy acidity and fruit flavours, with a long and pleasant finish.Click here to purchase Super Brazil

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Fair Trade


Fair Trade

Although we make every effort to ensure that all of the green coffees that we purchase are sourced ethically and responsibly, some prefer to have certification of that fact. So our Fair Trade blend was created to satisfy that demand, and we even decided to take it one step further by making it dual certified; Fair Trade and Organic. We cupped and sampled many dual certified green coffees and selected the ones that would best create a style and flavour profile similar to that of our staple blend Super Brazil.Click here to purchase Fair Trade

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Swiss Water Decaf


Swiss Water Decaf

Most decaffeination processes employ chemical solvents such as methylene chloride or ethyl acetate to strip caffeine molecules from the green coffee bean. We use Swiss Water Decaffeinated beans which are processed with water from the coastal mountains of British Columbia to gently remove the caffeine until the coffee beans are 99.9% caffeine-free, while maintaining the bean’s distinctive origin and flavor characteristics.Click here to purchase Swiss Water Decaf

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Specialty



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Seasonal


Seasonal

As the name suggests, our Seasonal Blend changes four times per year, and is created with the best coffees that we can find with each harvest time. These contemporary styled blends can contain anything from two to five different coffees, and we painstakingly cup and sample numerous different combinations before settling on a recipe to feature for the season. Blend components and tasting notes will be provided with each blend, but it is generally designed to be a slightly milder, sweeter and fruitier flavour profile when compared to our more traditional flagship blend, Super Brazil.The current Seasonal Blend comprises of 4 specialty grade Arabica beans:

Brazil - Rainha
Kenya - Gotomboya
El Salvador - Siberia
Guatemala - La Union

Tasting Notes: Creamy sweet and rich, with notes of blackcurrent, caramel and hazlenut, and a mild citrus acidity…

More information on these coffees is available on request by contacting ben@genovese.com.au

Click here to purchase Seasonal Blend

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Single Origin


Single Origin

Click here to view this month’s Single Origin

Single-origin coffee is grown within a single known geographical origin. Sometimes this is a single farm, or a specific collection of beans from a single country. The name of the coffee is then usually the place it was grown to whatever degree available. Single origins are a way to get a specific taste, and truly experience the flavour that is inherent to the growing region that the coffee hails from.

Single Estate coffees are a specific type of single-origin coffee. They are grown on a single farm, which might range in size from a few acres to large plantations occupying many square miles, or a collection of farms which all process their coffee at the same mill. Then there are Microlot coffees, another specific type of single origin coffee from a single field on a farm, a small range of altitude, or even a specific day of harvest.

Our single origin program utilises all of these different types of coffees, and at present we choose to feature a new single origin each month. However if you would like to offer more than one single origin coffee at a time we can definitely custom roast them for you, but there would be a minimum order, whereas there is no minimum order for the single origin coffee of the month.

Click here to purchase Single Origin

 

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Custom blends


Custom blends

If you would like to stand out from the crowd as having a truly unique offering, then perhaps a custom blend is for you. We can develop a blend to your requirements, and package it in custom bags or tins with your logo and original design.

Examples of custom blends we have created are: The Arts Centre Signature Series, Hawthorn Common’s custom blends (roasted in their café, by us) The Old Barbershop Blend, Q11’s Seasonal Espresso Blend and an organic focused blend packaged in reusable tins for SILO by Joost.

For more information as to what we can do for you in this area it is probably best for you to come in for a tour of our roastery, and sit down for a cup of coffee and a chat.

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