The Genovese Family came to Australia in 1950, first to Perth and then to Sydney, where Alfio Genovese established himself with a major importer and distributor of Italian foods. After a number of years in Sydney, Alfio became a partner and established the Melbourne branch that was opened specifically to roast coffee for the Victorian Market. In the late 1960s, Alfio decided that he needed to roast coffee that would resemble the true Italian style coffee that he knew, and as a result, A. Genovese & Sons was established in 1970. The company’s aim was then, and is still today, to provide the Australian Market with a true Italian espresso coffee experience. From a small factory in Lygon Street Brunswick, the family established a following that required a move in 1975 to its current site at Nicholson Street East Coburg. In 2002 the site expanded along Moreland Road into the state of the art Roasting Plant, new showroom and offices and now also includes a training centre for new coffee novices. In recent years, the Genovese style has widened its influence. Branch offices are located in Sydney and Cairns and the product is available Australia wide, through our authorized distributors. The company has grown with today's technology and range of products. | | We are the Australian agent and distributor for "WEGA" espresso coffee machines. We are also a major distributor in Australia for “MAZZER” espresso grinders. These two world leaders in espresso equipment make for a brilliant partnership. We pride ourselves in being a third generation family owned company, and we are passionate about the traditions that have been handed down to us. Our product is roasted and blended using artisan techniques and state of the art equipment, and as such the Genovese Espresso Coffee experience is second to none. |
