Our Story

We are the Australian agent and distributor for “WEGA” espresso machines. We are also a major distributor in Australia for “MAZZER” espresso grinders. Since they have opened an Australasian office we have also become an authorised reseller of “LA MARZOCCO” espresso machines. These world leaders in espresso equipment make for brilliant partnerships.

We pride ourselves in being a third generation family owned company, and we are passionate about the traditions that have been handed down to us. Our product is roasted and blended using artisan techniques and state of the art equipment, and as such the Genovese Espresso Coffee experience is second to none.

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Our Story

From a small factory in Lygon Street Brunswick, the family established a following that required a move in 1975 to its current site at Nicholson Street East Coburg. In 2002 the site expanded along Moreland Road into a state of the art Roasting Plant, new showroom and offices and a training centre. In late 2013 the site underwent another expansion, with the addition of a second larger roasting machine and new coffee transport and blending system, a quality control laboratory, and a redesign of the showroom and training facility.

In recent years, the Genovese style has widened its influence. Branch offices are located in Sydney and Cairns and the product is available Australia wide, through our authorized distributors. We have also developed international relationships with cafes using Genovese Coffee in both Singapore and Paris. The company has grown with the advancements in technology and range of products.

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Our Story

The Genovese Family came to Australia in 1950, first to Perth and then to Sydney, where Alfio Genovese established himself with a major importer and distributor of Italian foods. After a number of years in Sydney, Alfio became a partner and established the Melbourne branch that was opened specifically to roast coffee for the Victorian Market.

In the late 1960s, Alfio decided that he needed to roast coffee that would resemble the true Italian style coffee that he knew, and as a result, A. Genovese & Sons was established in 1970. The company’s aim was then, and is still today, to provide the Australian Market with a true Italian espresso coffee experience.

Posted on by vivadmin in OurStory
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