Our Approach

Aside from the Barista and their capabilities, the difference in producing the best cup of coffee is in the blending and roasting, which take years to master. The coffee blender must intimately know the characteristics of each batch of beans that go into the blend and how the different beans react with each other. The body, sweetness, tang, strength, and dryness of the coffee, when it is drunk, can vary dramatically between different batches of the same blend.

Subsequently each bean type is individually roasted to reach its optimum in flavour and aroma. Our blends are then created using the family recipes that have evolved over the years, and each batch is taste tested for quality. The blends will only arrive to you once they have been approved, which for our main blend is done only by our tasting panel consisting of up to three Genovese family members.

Posted on by vivadmin in OurApproach