Our Story

From a small factory in Lygon Street Brunswick, the family established a following that required a move in 1975 to its current site at Nicholson Street East Coburg. In 2002 the site expanded along Moreland Road into a state of the art Roasting Plant, new showroom and offices and a training centre. In late 2013 the site underwent another expansion, with the addition of a second larger roasting machine and new coffee transport and blending system, a quality control laboratory, and a redesign of the showroom and training facility.

In recent years, the Genovese style has widened its influence. Branch offices are located in Sydney and Cairns and the product is available Australia wide, through our authorized distributors. We have also developed international relationships with cafes using Genovese Coffee in both Singapore and Paris. The company has grown with the advancements in technology and range of products.

Posted on by vivadmin in OurStory