Globally, specialty coffee is generally defined as “A crafted quality coffee-based beverage, which is judged to have a unique quality, a distinct taste and personality different from and superior to the common coffee beverages offered. The beverage is based on beans that have been grown in an accurately defined area, and which meet the highest standards for green coffee and for its roasting, storage and brewing.” Also, to be deemed as specialty grade a coffee should receive a score of 80 and above on the 100 point scale used to rate green coffee.
By that definition, our flagship blend Super Brazil could for the most part be considered as specialty coffee, but in Australia the term has further evolved to include other distinctions such as being roasted a touch on the lighter side to highlight origin flavours as opposed to more the caramelised flavours found with more roast development. A further requirement for specialty coffee has become a complete transparency and traceabilty of details like the origin, harvest time, processing method, roast date etc. So with these developments in the coffee industry, our specialty coffee division was born not as an alternative to Super Brazil, but as an addition to our range, so that cafes we work with can offer their customers the option of the different styles of coffee that are increasing in popularity with coffee drinkers.